Digital marketing

Connecting you to your target audience’s

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the method of attracting visitors ('traffic') through search engines to your website.

In our opinion, the design of your site and the content in it are crucial in:

  1. Ensuring your site can be found, and
  2. Engaging, so that users want to browse it.

Our digital marketing consultants employ a number of techniques to ensure you are maximising opportunities to appear on the first page of search results.

Our approach is to:

  • Review your current search engine ranking.
  • Conduct a competitor analysis.
  • Conduct keyword research and optimisation.
  • Analyse your site’s content and structure.
  • Develop a linking strategy to address internal linking, deep linking, off-site linking and building social links.
  • Conduct technical amends to your site to optimise your site for search engines.
  • Submit your site schema to Google

Get in touch to find out more

Pay-Per-Click (PPC)

PPC stands for pay-per-click, it's a model for marketing on the internet in which you bid for advertising space within relevant search results. A fee is paid each time one of the ads is clicked.

Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

This all sound pretty straight forward, but in order to drive real value from PPC there are a number of skills required.

Our approach is to:

  • Gather relevant data about the performance of your keywords and ensure you have a strategy for optimising high performing keywords and removing those that return little value.
  • Identify keywords that will increase your exposure to potential customers.
  • Construct relevant campaigns so that you can test different types of ads.
  • Understand how your PPC investment supports or builds your SEO strategy.