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Tina Morris

C&IT A List!

Well done to our Banners!

By Tina Morris

Hannah Banfield

Tina Morris

We're in!

After a hectic period of pitches, live projects and the move, we are finally in our new forever home, The Power House!

By Tina Morris

Power House

Tina Morris

The final countdown

It is all GO at The Power House! We move in over the weekend and we cannot wait!

By Tina Morris

Power House

Jaron Wikler

5 steps to a successful media event or roadshow event

When showcasing a new product, planning and forward thinking of the experiential design, technical logistics and technical production is key.

By Jaron Wikler

Branded coffee

Tina Morris

C&IT Awards - Highly Commended for Peugeot 208 Mid Life Re-Energised Conference

We are delighted to say that AddingValue were Highly Commended at the C&IT Awards in the category for Best Automotive Event!

By Tina Morris

C&IT Award london agency

Jaron Wikler

A Guide to Creating Emotional Advantages through Experiential Marketing

So you want to create an emotional advantage through experiential marketing? It’s easy, right?

By Jaron Wikler

experiential marketing

Jaron Wikler

Rule 10. Remember the 4E’s - Experiential Marketing guide

Rule 10/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing 4Es

Jaron Wikler

Rule 9. Pull triggers, overcome barriers - Experiential Marketing guide

Rule 9/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing overcome barriers

Jaron Wikler

Rule 8. Force a future flash-back - Experiential Marketing guide

Rule 8/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing flash-back

Jaron Wikler

Rule 7. Reach or equity? Reach AND equity! - Experiential Marketing guide

Rule 7/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing reach and equity

Jaron Wikler

Rule 6. No toe dipping - Experiential Marketing guide

Rule 6/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing commitment

Jaron Wikler

Rule 5. Go beyond the experience - Experiential Marketing guide

Rule 5/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing the experience

Jaron Wikler

Rule 4. Measure, measure, measure! - Experiential Marketing guide

Rule 4/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing measure

Jaron Wikler

Rule 3. Research, research, research! - Experiential Marketing guide

Rule 3/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing research

Jaron Wikler

Rule 2. Don’t forget who the hero is - Experiential Marketing guide

Rule 2/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

experiential marketing target audience

Jaron Wikler

Rule 1. The ‘basics’ - Experiential Marketing guide

Rule 1/10 for creating, delivering and successfully implementing an experiential campaign that creates an emotional advantage.

By Jaron Wikler

Experiential marketing basics

Tina Morris

C&IT Awards shortlisted - Peugeot 208 Mid Life Re-Energised Conference

AddingValue have been Shortlisted for 2 C&IT Awards for Best Automotive Event and Best UK Conference.

By Tina Morris

C&IT Awards Business Conference

Jaron Wikler

Using Experiential Marketing to create an emotional advantage

Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in developing a relationship with the brand, a relationship that is built on a positive experience, or to put it another way; creating emotional advantages.

By Jaron Wikler

Book - experiential marketing

Randle Stonier

How we make a difference

At the heart of AddingValue's philosophy of 'Creating Emotional Advantages' for client brands isn't just fluffy marketing speak, passionately lovely words and deeds, or playing to the power of an audience's emotions by engaging their senses - all of which play an incredibly important part in our approach - but it's also about us making Marginal Gains for you and your brand.

By Randle Stonier

Interacting with an iPad

Randle Stonier

Event apps 60 tips to drive engagement and adoption - Part 2

Audience apps are integral to today’s most successful events. The data-driven functionality of a good event app helps you quantify the impact of your events.

By Randle Stonier

people peace symbol

Tina Morris

AddingValue announce new Deputy Managing Director of Events

We are thrilled to announce that Cassander Van Eerd has been appointed to Deputy Managing Director of Events.

By Tina Morris

Cassander Van Eerd

Randle Stonier

Tracking delegates with real-time data visualisation #eventtech at events and business conferenes

What do your delegates actually do, where do they go, who do they connect with, which sessions do they attend, who should they talk to?

By Randle Stonier

Engaged audience illustration

Randle Stonier

Photos and video drones at events and business conferences #eventtech

A summary of UK legal requirements and best practice considerations

By Randle Stonier

event drones

Randle Stonier

Event apps – Driving engagement and adoption – Part 1 #eventtech

Events are increasingly a major business investment. The latest Bellweather report from the Institute of Practitioners in Advertising highlights a 6% increase in overall event expenditure in Q1 2015.

By Randle Stonier

return on investment event apps

Randle Stonier

Reduce event costs and wastage #eventtech

‘Let’s do more for less!’ Yes, here we go again...but help may be at hand with ShowSlice.

By Randle Stonier

showslice eventtech

Babs Pollock

The importance of evaluating channel, partner and staff incentives

An effective incentive can raise individual and team performance between 15–48% according to a meta-analysis by Performance Management Quarterly.

By Babs Pollock

evaluate performance

Babs Pollock

Five steps to speak human-to-human

Sometimes we get so bogged down in facts to get our point across, that we don't. Read these five steps to ensure that you do.

By Babs Pollock

love hearts

Rav Punia

Get closer to customers with geo-targeting #eventtech

Apple iBeacons are small, Bluetooth transmitters that provide location-based information and services. They show some great opportunity for our clients.

By Rav Punia

estimote ibeacons

Babs Pollock

Pen...check ... mug...check... branded desk items with retention

The humble ballpoint pen is a great invention. And now it has been confirmed as the most-used promotional product; nearly nine in 10 business people use a branded pen.

By Babs Pollock

promotional products branded

Tina Morris

AddingValue win Best Product Launch PR Event

Forget ‘Black Friday’! It was all about ‘Black-tie Friday’ with a bronze award for Best Product Launch for Peugeot at the 2014 Eventia Awards.

By Tina Morris

Novak Djokovic Peugeot PR event

Babs Pollock

A weighty issue for improving performance

Goals can be motivating or disengaging. So what can we learn about motivating employees from weight loss studies?

By Babs Pollock


Tina Morris

AddingValue continues to climb the ‘top 50 UK agencies’

C&IT Magazine released their top 50 agencies for 2014, and we're proud to announce that we were awarded number 26.

By Tina Morris


Randle Stonier

Understanding the technical needs of events #eventtech

Almost no event can be successful without the aid of WiFi and other technology. Learn how to protect your event's bandwidth.

By Randle Stonier

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