Peugeot International Product Launch & PR Events

Peugeot has a strong heritage as a manufacturer since 1810, and specifically a car maker since 1890. From the beginning, the brand has inspired technological efficiency, and continues to demonstrate unrivalled innovation.

The Challenge

Within a short turnaround, AddingValue was tasked to hold the first-ever international motoring press launch in the UK for the new Peugeot 508. After a series of launches in the automotive calendar, AddingValue needed to provoke intrigue to maximise attendance and media coverage.

The Solution

A high-end and iconic London experience was the ideal backdrop that cut-through with guests and reflected Peugeot’s move up-market. A surprise attendance from global brand ambassador, Novak Djokovic, helped to ensure the audience left impressed.

The Emotional Advantage

The inspiring product launch stimulated journalists into action with an unprecedented 82% attendance and over 3 million European press articles were published.

Award-winning London PR Event

Delivering such a successful outcome moved the judges at the Evcom Awards to reward us with Best Product Launch

Product Launch Services

Digital communications, product launch, venue search, audience engagement, event production, technical production, speaker support and technical logistics and video production

"...just perfect. You all contribute to improve the brand image..."

Managing Director, Peugeot UK