Canon Global Video Production Case Study Suite

Canon is a well-renowned and global brand that speaks image through communications, products and experiences that are imaginative, knowledgeable, passionate and loyal. They specialise in the manufacture of imaging and optical products, and AddingValue has had the pleasure to work with Canon on their exhibitions, channel sales incentives, multimedia communications. Each year Canon attends several international trade shows that attract hundreds of thousands of professionals from hundreds of countries.

The Challenge

To develop an engaging suite of case studies that assist in communicating the benefit of Canon to potential Partners and Professional Users.

The Solution

We travelled the globe to create a suite of over 40 promotional video case studies  available in multiple languages that showcased the unique benefit and quality of Canon, from the unique viewpoint of the differing user types.

The Emotional Advantage

Fit-for-purpose testimony that brings Canon and their products to life through the stories of their users.

Video Production Services

Strategy, creative, script writing, editing, video production and event video production.