Canon International Exhibitions & Installations

Canon is a well-renowned and global brand that speaks image through communications, products and experiences that are imaginative, knowledgeable, passionate and loyal. They specialise in the manufacture of imaging and optical products, and AddingValue has had the pleasure to work with Canon on their exhibitions, channel sales incentives, multimedia communications. Each year Canon attends several international trade shows that attract hundreds of thousands of professionals from hundreds of countries.

The Challenge

To show Canon’s commitment to industry, drive sales opportunities and achieve international media coverage that increases exposure for the Canon brand.

The Solution

Each exhibition show follows a new inspiration to drive interest and intrigue, and present the perfect environment to showcase the strength of Canon’s products.

The Emotional Advantage

Driving demand through brand prestige and experience, the Canon team continue to enchant year upon year to support Canon’s aims worldwide.

Exhibition Design & Build Services

Exhibition ideas generation, Exhibition design, logistics and build, journey mapping, messaging hierarchy, content production, demonstrations, staffing advertising and lead-nurturing campaigns.