Vodafone Gamification

We provide staff sales incentives, incentive travel, business conferences, and group travel incentives to Vodafone’s channels (indirect, direct, enterprise and global).


We needed to improve employee engagement

Vodafone wanted to improve employee engagement with a new sales incentive strategy that would significantly increase volume sales.

The product ranged from just a few hundred pounds to tens of thousands of pounds.


We let them play by gamifying business 

We designed and developed a custom-made gaming platform that weighted scores by product value.

We supported the gaming platform with triggered email marketing and a nurturing digital engagement strategy that converted inactive players to active players.


Gamifying business produced stunning sales

The incentive generated a staggering uplift; 100% registered, 67% made at least one sale, and they achieved over £3 million in revenue.

The platform has now run multichannel and on multiple occasions, due to the unprecedented level of staff engagement through gamification.