Vodafone Sales Incentive Programme

The British multinational telecommunications company is one of the world's largest mobile telecommunications providers and has had a relationship with AddingValue’s CEO for over 20 years. We have provided services to the direct, indirect, consumer, enterprise, and global channels, with staff incentives, incentive travel, channel marketing, business conferences, and group travel incentives.

The Challenge

With an aggressive sales target to achieve for an enterprise communications solution, Vodafone asked us to motivate their sales channel for their yearlong sales incentive programme.

The Solution

With a long 12 months ahead, we sustained performance with a dedicated website, videos, digital communications, offline communications, and mini tactical competitions - and took the winning elite to their most voted-for destination, Las Vegas. Perhaps seen as a predictable destination - we ensured the 5-day, on-site programme was anything but predictable.

The Emotional Advantage

We left the audience on-site, and at home, wowed for maximum impact and desirability to enter next year’s programme. Vodafone praised the overall contribution of the sales incentive programme toward the 117% annual increase and £2.7 billion of sales.


We have continued to run the incentive programme for 8 years and have won 6 awards from C&IT and EVCOM: Incentive Programme of the Year; International Motivation Programme of the Year; Most Effective Event ROI; Best International Incentive; Best Long-haul Travel Incentive; Best Promotional Communication

Sales incentive programme services

Incentive travel, channel marketing, business conferences, delegate management and group travel incentives

'...an amazing experience. The best ever...'

Marketing Director, Vodafone UK